Last week has been very inspiring when working on our new Black Friday campaign, and we are so excited to finally share it with you !
Shadow play
Geometrical patterns extended from the actual object.
Since Black Friday goes along with light prices, the concept of our creative campaign focused on the surprising effects of light.
We played with spotlights to enhance the contour and profile of our products in creating majestic and impressive shadows, for a very graphical outcome. The shadows drawn on our set became an extension of their product, and really felt alive when the lights were moving. If you are curious about the process behind it, check our instagram stories @crioll.design !
Pattern play
Working with the Ripple Champagne Glasses of Ferm Living was such a highlight ! We were mesmerized by the beautiful and define patterns it was creating when lit up… such a magical and surprising moment ! They are definitely a must have in your house !
Shadow play between geometries and light
Now, be assured, we are more than ready for Black Friday and lucky you, on Friday 23rd, all our products are 20% off on our webshop ! Don’t miss out on this chance !
We hope you enjoy our visuals as much as we enjoyed creating them !
Want to work with us? We would love to hear from you !